As scheduled, from 5 – 8 November 2012, Viet Nam National Administration of Tourism (VNAT) in collaboration with Vietnam Airlines will participate in World Travel Market 2012 (WTM 2012) at International Exhibition Center Excel – London, United Kingdom (UK) to promote images of the country and Vietnamese people to international friends. This is one of the Viet Nam tourism promotion activities in National Tourism Promotion Program 2012.
Viet Nam stall at the fair is expected to cover the total area of 118m2 to display and introduce some images of famous tourist sites and representative tourism types of Viet Nam such as sea tourism, eco tourism, adventure tourism, culture tourism, community-based tourism…Besides, some Viet Nam travel enterprises will also take part in display at the Viet Nam stall to introduce their tourism products to British visitors and seek opportunities in business cooperation with foreign partners.
WTM, one of the leading global events for the tourism industry, is held annually in UK. According to statistics, in 2011, WTM attracted about 7,600 stalls of more than 200 countries, of which Viet Nam tourism contributed nearly 30 ones.
WTM 2012 is an opportunity for Viet Nam tourism to promote brand and attract more international tourists and also seek investment and business partners to strengthen the development of Viet Nam tourism.
Located in Western Europe - one of the source markets of Viet Nam tourism, UK is in the second rank in this market for sending tourists to Viet Nam. In 2010, the numbers of British tourists to Viet Nam was 139,152 arrivals (represented about 2.8% of total international tourist arrivals to Viet Nam).